STANLEY
Performance in action
Performance in action
Point of sale materials
Photo retouching
Key visual creation
Social media
Photo retouching
Key visual creation
Social media
STANLEY Black & Decker, Inc. is a globally recognized leader in industrial tools and household hardware,
known for durability, precision, and performance.
known for durability, precision, and performance.
MORE Campaign was developed to amplify and dramatize the core benefit of each featured tool. Rather than simply presenting the product, the concept pushes its key attribute beyond reality, turning functional advantages into bold,
visual metaphors.
visual metaphors.
My role was to conceptualize and execute this creative direction, translating abstract product benefits into striking, minimal compositions. Each visual centers on a single idea: more precision, more control, more performance.
By combining hyper-clean layouts, strong color blocking, and unexpected visual constructions (such as a house of cards or puzzle assembly), the campaign creates immediate impact while remaining clear and product-focused.
By combining hyper-clean layouts, strong color blocking, and unexpected visual constructions (such as a house of cards or puzzle assembly), the campaign creates immediate impact while remaining clear and product-focused.
